This new case study is up to share a super cute and friendly graphic design project that focuses on spreading happiness and health, making every sip feel like a burst of sunshine! I developed the brand identity design concept, packaging, and marketing graphics for a juice box brand.

The general approach to the brand identity stemmed from the idea of expressing joy and freedom, while encouraging an active health focus lifestyle. The color palette, character design, logo design, and typographic style are meant to reflect that very energy. I chose vibrant, sunny colors––yellow, orange, and light green––and featured a lively sun skipping through a field to remind consumers to enjoy being outside. The wordmark logo for the brand takes on a childish handwritten font that's closely paralleled by the playful, yet simple sans-serif font for the descriptive information.