People Partners®, LLC
Branding Design & Marketing for a B2B human resources company.
Branding
Honoring Legacy while crafting a People-Centered, Professional Brand Identity
I started out my project by conducting a stakeholder interview, with the intent to better understand and discuss my client's needs, expectations, goals, values, and preferences. My clients were passionate about keeping the current logo, as the logo represents People Partner®'s history and strong brand recognition built over years of consistent use with its current client base, in addition to the company going through a trademarking process. After coming up with some guiding brand adjectives, we landed on the following branding guide for a professional, dependable, and people-oriented feel!
Marketing
Professional designs, bold brand impact
I revamped the marketing flyers by introducing a modern, clean, and straightforward design that aligns seamlessly with the company's brand identity. Each flyer now features bold catchphrases and streamlined visuals, creating a cohesive and professional look across all marketing materials. This redesign not only enhanced brand consistency but also significantly elevated the visual appeal, making the flyers more engaging and effective for their target audience.