People Partners®, LLC

Branding Design & Marketing for a B2B human resources company.

Project Background

Project Background

People Partners®, LLC is a dynamic, female- and Latina-owned human resources company dedicated to revolutionizing HR functions. They handle everything HR®, empowering clients to focus on growth and development. From core employee and organizational communications to complex business challenges, they provide comprehensive HR solutions. As the company's reputation continues to flourish as it expands its services to a nationwide reach, they recognized the critical importance of a compelling online presence to reflect its values, services, and commitment to its clients.


I led a rebrand for the company and designed brand-adhering promotional flyers and marketing graphics to captivate and engage their clients and target audience. Collaborating closely with my client, I ensure their evolving marketing needs are met with creativity and precision.

People Partners®, LLC is a dynamic, female- and Latina-owned human resources company dedicated to revolutionizing HR functions. They handle everything HR®, empowering clients to focus on growth and development. From core employee and organizational communications to complex business challenges, they provide comprehensive HR solutions. As the company's reputation continues to flourish as it expands its services to a nationwide reach, they recognized the critical importance of a compelling online presence to reflect its values, services, and commitment to its clients.

I led a rebrand for the company and designed brand-adhering promotional flyers and marketing graphics to captivate and engage their clients and target audience. Collaborating closely with my client, I ensure their evolving marketing needs are met with creativity and precision.

Methods & Tools

Brand Identity, Graphic Design, Marketing, Adobe Creative Suite, Figma, Canva, EditorX, Web Design, Content Auditing

Methods & Tools

Brand Identity, Graphic Design, Marketing, Adobe Creative Suite, Figma, Canva, EditorX, Web Design, Content Auditing

Objective

Modernize and enhance the company's brand, website and marketing materials.

Objective

Modernize and enhance the company's brand, website and marketing materials.

Duration

3 years, July 2021 - October 2024

Duration

2 weeks

August 2019

Role

Sole UI/UX Designer, User Researcher, Web Designer, Graphic Designer

Role

User Researcher

Visual Designer

Role

User Researcher

Visual Designer

Branding

Honoring Legacy while crafting a People-Centered, Professional Brand Identity

I started out my project by conducting a stakeholder interview, with the intent to better understand and discuss my client's needs, expectations, goals, values, and preferences. My clients were passionate about keeping the current logo, as the logo represents People Partner®'s history and strong brand recognition built over years of consistent use with its current client base, in addition to the company going through a trademarking process. After coming up with some guiding brand adjectives, we landed on the following branding guide for a professional, dependable, and people-oriented feel!

Marketing

Professional designs, bold brand impact

I revamped the marketing flyers by introducing a modern, clean, and straightforward design that aligns seamlessly with the company's brand identity. Each flyer now features bold catchphrases and streamlined visuals, creating a cohesive and professional look across all marketing materials. This redesign not only enhanced brand consistency but also significantly elevated the visual appeal, making the flyers more engaging and effective for their target audience.

Cindy Lo is a designer & illustrator based in the SF Bay Area.

This website was designed in Figma, built in Framer.

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Cindy Lo is a designer & illustrator based in the SF Bay Area.

This website was designed in Figma, built in Framer.

Instagram
LinkedIn
Flickr

Cindy Lo is a designer & illustrator based in the SF Bay Area.


This website was designed in Figma, built in Framer.

Instagram
LinkedIn
Flickr